Category: Marketing Strategies
-
At Long Last, A New Edition
“This was the climate when I first knew that I was attracted to men. It was simply unsafe to be a gay man who was ‘out’ in the world. It still is, to some degree – witness the Colorado Springs mass shooting and murder of five and wounding of 29 in a Gay bar. Couple…
-
Godard, Fellini – and Symmetry in Marketing
The cinematic world lost one of the greatest French auteurs of all time with the death of Jean-Luc Godard by (legal) assisted suicide at 91. His 1960 masterpiece, “Breathless,” tops my list of familiar Godard films. It stars Jean-Paul Belmondo and Jean Seberg, with writing…
-
What’s Your Tribe? What’s Your Culture?
My Tribe This writer wrestles with these questions frequently: Things an author must know. Seth Godin explores these topics in his worthy book on Kindle, “This Is Marketing.” He describes in full how marketing has changed from simple advertising in the dawn of Madison Avenue advertising (I worked for Y&R in the 1980s) to the…